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Seeking Alpha 2022-03-16 18:06:14

HSBC to buy virtual real estate via The Sandbox metaverse

U.K. lender HSBC (NYSE:HSBC) on Wednesday has teamed up with The Sandbox (SAND-USD) to acquire a plot of virtual real estate from its metaverse, according to a release. The virtual real estate will be developed to engage with sports, esports and gaming enthusiasts, the release said. Furthermore, the partnership with The Sandbox (SAND-USD) is making "our foray into the metaverse, allowing us to create innovative brand experiences for new and existing customers," said Suresh Balaji, chief marketing officer, Asia-Pacific, HSBC. On Tuesday, credit card payments giant American Express (NYSE:AXP) said it's considering entering the metaverse.

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