Warner Music Group, OpenSea To Expand Web3 Opportunities For Artists

The world’s largest peer-to-peer marketplace for NFTs, OpenSea, has teamed with the multinational music and entertainment firm Warner Music Group. Select WMG artists would have a platform to expand and strengthen their fan bases on Web3. Web3 Opportunities for Artists WMG artists would gain early access to OpenSea’s new drops offering, enhanced discoverability, personalized narrative on tailored landing pages, and industry-leading safety and security measures as part of the agreement. Additionally, this would enable the OpenSea team to provide devoted assistance and best practices, assisting WMG artists in establishing new Web3 communities and introducing current fan groups to new modes of interaction and innovation fueled by NFTs. A dedicated drop page for WMG artists’ limited-edition projects would also be available, giving fans additional ways to interact with music and artists. With Warner Records UK and Web3 startup Probably Nothing, the first music collection NFTs is now being developed. This partnership, according to WMG, is the most recent in a line of initiatives to increase the music label’s proficiency in the Web3 market. Warner Music Group and Splinterlands Warner Music Group and Splinterlands, a maker of collectible card games with a fantasy theme, collaborated to develop play-to-earn blockchain games earlier this year. The last several years have seen collaborations between Warner Music and many big Web3 players ...