Makeup Brands Bracing to Enter the Metaverse

A Metaverse connects users from around the world through virtual reality, cryptocurrencies, social media, and games. The digital universe is a hot topic with hopes of going mainstream this year, and makeup brands are not getting left behind. The Metaverse is spearheading digital beauty innovations that give rise to advanced cosmetic tech, e-commerce, and digital solutions based on AR and AI support features. These solutions offer personalization and virtual customer engagement that boost brand visibility. Also, considering the interoperability of avatar-virtual skins, the beauty industry seems to have a part to play in landing the Metaverse. Makeup brands like Givenchy are joining the digital space. Even Perfect Corp took the lead in launching metaverse-style virtual booths and planned to incorporate fashion and beauty NFTs. Other makeup brands are bracing to enter the Metaverse, and here’s why: 3D E-commerce The COVID-19 pandemic affected the global economy with shifts to digital channels for day-to-day activities and interactions. Following the closure of stores due to regulations, many beauty customers turned to these channels for inspiration and beauty advice. Currently, e-commerce is experiencing a popularity boom, with brands like L’Oreal having a 30% growth and Unilever experiencing a 38% rise in e-commerce growth. Among the popular beauty brands, the Perfect Corp YouCam Makeup app recorded over 17 billion beauty virtua...